Wealth and Affluent Segment Marketing Manager

1 month ago

Singapur, Singapore United Overseas Bank Full time
About the Role

We are seeking a highly skilled and experienced Marketing professional to lead our Wealth and Affluent Segment marketing efforts in the region. As Assistant Vice President, Wealth and Affluent Segment Marketing, you will be responsible for developing and executing regional marketing campaigns and activities to support revenue growth, drive improvements in client experience, and establish UOB's regional retail banking presence.

Key Responsibilities
  • Lead the development and execution of wealth and affluent segment marketing campaigns and support local marketing counterparts to ensure the successful rollout of marketing activities and events.
  • Work closely with stakeholders across sales, segment, and product teams in the bank to facilitate and execute campaigns to help drive client acquisition, deepen client engagement, and promote portfolio quality and penetration.
  • Manage and stage regional business and client events, seminars, and webinars, including sourcing of partners and gifting/premiums when required.
  • Negotiate and work effectively with creative and media agencies as well as other external vendors to ensure quality execution of client programmes.
  • Develop and manage the rollout of regional branding and marketing toolkits and timely dissemination of the bank's wealth advisory content to regional markets.
  • Monitor and analyse key performance indicators, track and optimize allocated regional marketing calendar and budgets to achieve agreed yearly business priorities.
Requirements
  • Degree in Marketing, Communications, Business, or Economics.
  • At least 5-8 years of Marketing and/or Communications experience in a financial institution (FI) or Wealth/HNW industry.
  • Demonstrate creativity and the ability to express opinions on creative work.
  • Good project management skills – able to prioritise and manage multiple projects in a fast-paced environment while maintaining attention to detail.
  • Strong communicator (written and spoken) who is personable and collaborative.
  • Strong analytical skills and data-driven thinking.
  • Able to work independently and collaboratively in a team.

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