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Brand Building Innovation Manager

1 week ago

Singapore The HEINEKEN Company Full time

Innovate and Drive Brand Building

The HEINEKEN Company seeks a dedicated professional to fill the role of Brand Building Innovation Manager. As a key member of the regional team, you will be responsible for sharpening JBTD & MWB prioritization, leading Brand Power Acceleration programs, facilitating brand positioning workshops, and creative execution on focus brands in key markets where needed.

You will work closely with specialists/subject matter experts in Global Commerce and Marketing Directors to embed capabilities at Operating Country level, unlock growth by challenging the status quo, and develop repeatable models.

Key Responsibilities:

  • Sharpen JBTD & MWB prioritization
  • Lead Brand Power Acceleration programs
  • Facilitate brand positioning workshops
  • Creative execution on focus brands in key markets

Requirements:

  • Bachelor's degree or equivalent in a related field
  • 10-12 years of post-graduate experience in related marketing fields, ideally in FMCG
  • 8+ years of marketing experience working across 'Must Win Battles': Brand Management, CMI, Advertising development, and Capability building