Regional Digital Marketing Director

2 days ago


Singapore RANDSTAD PTE. LIMITED Full time
Job Description

We are seeking a highly skilled Regional Digital Marketing Lead to lead the strategy and execution of our digital marketing initiatives across the region.

About the Role
  • Develop and implement comprehensive B2C lead generation strategies tailored to regional markets, aiming to increase enrollments across all education programs.
  • Leverage data-driven insights to optimize lead acquisition funnels and maximize conversion rates.
  • Oversee and execute SEO and SEM strategies to enhance organic traffic and optimize paid search campaigns for maximum ROI.
  • Manage paid media campaigns, including social ads, display, and retargeting, ensuring alignment with enrollment objectives.
  • Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.) regionally to engage prospective students and strengthen brand presence.
  • Lead the digital marketing team with a hands-on approach, including direct involvement in campaign setup, managing paid ads, landing page optimization, and performance tracking.
  • Foster team growth by providing mentorship, training, and development opportunities to enhance skills and drive performance.
  • Monitor, analyze, and report on campaign performance using tools like Google Analytics, CRM systems, and marketing automation platforms.
  • Make data-driven adjustments to ensure marketing efforts are efficient and achieve KPIs.
  • Oversee the regional digital marketing budget, ensuring cost-effective resource allocation and maximizing campaign ROI.
  • Work closely with sales, admissions, and other internal teams to ensure marketing strategies align with business objectives and regional priorities.
Requirements
  • Minimum 8+ years of experience in digital marketing, with at least 3 years in a regional leadership role.
  • Experience in managing and growing regional digital marketing teams across multiple markets in the region.
  • Strong ability to analyze data and derive actionable insights, with experience using digital marketing analytics tools.


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