Regional Digital Marketing Director
2 days ago
We are seeking a highly skilled Regional Digital Marketing Lead to lead the strategy and execution of our digital marketing initiatives across the region.
About the Role- Develop and implement comprehensive B2C lead generation strategies tailored to regional markets, aiming to increase enrollments across all education programs.
- Leverage data-driven insights to optimize lead acquisition funnels and maximize conversion rates.
- Oversee and execute SEO and SEM strategies to enhance organic traffic and optimize paid search campaigns for maximum ROI.
- Manage paid media campaigns, including social ads, display, and retargeting, ensuring alignment with enrollment objectives.
- Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.) regionally to engage prospective students and strengthen brand presence.
- Lead the digital marketing team with a hands-on approach, including direct involvement in campaign setup, managing paid ads, landing page optimization, and performance tracking.
- Foster team growth by providing mentorship, training, and development opportunities to enhance skills and drive performance.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, CRM systems, and marketing automation platforms.
- Make data-driven adjustments to ensure marketing efforts are efficient and achieve KPIs.
- Oversee the regional digital marketing budget, ensuring cost-effective resource allocation and maximizing campaign ROI.
- Work closely with sales, admissions, and other internal teams to ensure marketing strategies align with business objectives and regional priorities.
- Minimum 8+ years of experience in digital marketing, with at least 3 years in a regional leadership role.
- Experience in managing and growing regional digital marketing teams across multiple markets in the region.
- Strong ability to analyze data and derive actionable insights, with experience using digital marketing analytics tools.
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Regional Digital Marketing Director
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