Digital Content Strategist
2 weeks ago
Job Title: Digital Content Strategist
- Create engaging interactive online content, email templates, social media and promotional artworks, digital advertisements, event materials and informative videos.
- Collaborate with cross-functional teams to ensure designs align with brand image while meeting usability and website standards, making choices about layout, fonts and images to create user-friendly and visually appealing content.
- Maintain consistency in content and compatible designs across all brand platforms & devices - mobile, tablet, different screen sizes.
- Plan, shoot and edit high quality video content and photographs.
- Create original artwork for digital image processing.
- Develop animated sequences using computer animation software.
- Edit and encode audio files.
- Analyze product positioning and online marketing content to identify areas for improvement.
- Work with developers to oversee smooth implementation of new content.
- Provide guidance on aesthetic direction for campaigns, projects, promotional and digital events.
Requirements:
- Diploma in graphic design, digital design, film or a related field.
- Minimum 2 years' experience working in graphic design with a portfolio of work.
- Possess strong passion for the fashion industry.
- Proficient in marketing tools and Graphic design skills (Canva / Capcut/ Adobe Photoshop/Illustrator etc).
- Able to manage urgent last-minute creative requests in a fast-paced environment.
- Understanding of major localised social media and ecommerce platforms.
- Excellent knowledge of storyboarding, visual design principles and animation.
- Artistic with a keen eye for aesthetics and visually appealing content.
- Self-motivated and resourceful individual.
- Good communication and interpersonal skills.
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