Strategic Data Analyst

2 weeks ago

Singapore beBeeData Full time $90,000 - $120,000
Job Description

We are seeking a talented data analyst to join our team as an Insights Analyst. As an

Insights Analyst, you will collaborate directly with game leadership to illuminate key business decisions through rigorous data analysis and strategic insights.

Your technical expertise and analytical rigor will play an instrumental role in advancing Wild Rift's publishing initiatives across brand marketing, performance marketing, channel optimization, and player acquisition strategies.

As a crucial contributor, you'll also execute regular tracking based on standardized measurement methodologies, and deliver insightful reporting that empowers strategic action.

That's where you come in.

Responsibilities:
Maintain and update Wild Rift's global and regional tracking/reporting related to defined awareness and interest metrics.
Extract and analyze data from databases to conduct correlation analysis between upper-funnel metrics and downstream conversions (install, trial, revival).

Drive advanced analyses such as performance marketing attributions through navigating databases, extracting data, creating dashboards, and resolving data issues along the way.

Support and execute standard/recurring reporting for performance tracking/measurement.
Translate user segments based on business needs into SQL queries to retrieve cohort data from databases.
Identify and map the source of truth data sets and generate executable retargeting campaign cohorts for targeted outreach.

Required Skills and Qualifications:
Bachelor's degree in Data Science, Computer Science, Business Analytics, Marketing, Economics, or related fields.
3-5 years of experience in data analysis or business intelligence roles.
Proficiency in SQL with foundational Python/R knowledge for data analysis.
High familiarity with Tableau or equivalent data visualization tools.
Excellent analytical skills with the capability to interpret and clearly communicate data insights.
Strong communication and collaboration skills, able to effectively engage with cross-functional teams.

Additional Preferred Qualifications:
Experience working with Databricks or similar cloud-based data platforms.
Familiarity with social listening platforms such as Talkwalker.
Prior experience in publishing analytics within gaming or entertainment sectors.
2+ years marketing practices including User Acquisition (UA), Paid Media, and Customer Relationship Management (CRM).
Business fluent in Mandarin Chinese and English.

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