CAD Industry Specialist
6 days ago
We're seeking a seasoned APAC Field Marketing Manager to spearhead our field marketing initiatives across the Asia-Pacific region. This key role demands a comprehensive understanding of the CAD industry and proven field marketing expertise.
The successful candidate will develop and execute strategic marketing campaigns aligning with our global objectives while addressing APAC market needs.
Main Responsibilities:
- Field Marketing: Develop and execute field marketing strategies to support sales objectives and increase market penetration in APAC.
- Industry Collaboration: Collaborate with APAC Sales teams to identify market trends and customer needs, driving marketing support that enhances sales performance and lead generation.
- Resource Optimization: Manage regional marketing resources for maximum impact.
- Digital Campaigns: Assist Global Performance Marketing lead in customizing digital campaigns for APAC, including SEO/SEM, email, social media, and display advertising.
- Event Management: Drive and manage regional events, trade shows, and Channel Partner events, coordinating logistics, communications, and follow-up activities.
- Sales Enablement: Work closely with the sales team and Partners across APAC to support sales initiatives and manage necessary marketing assets and merchandise.
- Content Localization: Collaborate with the global team to help create region-specific sales and marketing materials, including localization for product documentation, email campaigns, case studies, and social media content.
- Performance Tracking: Manage tracking and analyzing the performance of marketing activities, helping generate reports and insights for the team.
Requirements:
Key Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 10+ years' experience in B2B marketing in technology product (ideally software) businesses.
- Proven experience working within a Channel Partner business model.
- Strong business acumen with an understanding of design, engineering, construction, or manufacturing markets.
- Proven experience in field marketing, particularly within the CAD industry.
- Ability to develop, manage, and execute integrated marketing plans supporting business strategy.
- Outstanding planning, prioritization, and problem-solving skills, managing requests and expectations from internal and external stakeholders.
- Analytical mindset translating complex data into actionable strategies.
- Experience with online tools such as Figma, Goldcast, ClickUp, and HubSpot is a plus.
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