Regional Ads Product Strategist

Job Description:

This role is focused on leading the development of our ads product strategy for the Asia-Pacific region. You will be responsible for building and executing a go-to-market strategy that drives adoption and revenue growth.

You will own the regional product market strategy, ensuring product-market fit while localizing and driving market comprehension & adoption of our product solutions.

In addition, you will influence our product roadmap by providing key inputs on regional nuances into the product strategy to help maximize product adoption and comprehension in the region.

The ideal candidate will have 10+ years of product marketing and/or marketing experience, with a strong background in digital marketing and a deep understanding of the APAC and Greater China market.

They will be able to autonomously build and execute local go-to-market strategies, drive cross-functional alignment throughout the regional go-to-market strategy, and use data and insights to drive adoption of strategic product priorities.

The successful candidate will also be a trusted collaborator with a gift for building relationships across teams and functions and creatively solving problems.

Key Responsibilities:

• \
• Build the ads product go-to-market strategy for your region in close collaboration with our Product Marketing, Business Marketing, and Sales teams\
• Assess the capabilities and opportunities of your region through strategic, qualitative, and quantitative analysis\
• Serve as an advocate and represent the voice of region; ensure broad awareness of and empathy for regional pain points internally\
• Drive cross-functional alignment throughout the regional go-to-market strategy, tracking success metrics accordingly\
• Use data and insights to drive adoption of strategic product priorities and influence our overall ads product strategy to ensure product-market fit in your region\
• Educate and inspire internal and external teams on Pinterest's ads product solutions for advertisers\
• Autonomously build and execute local go to market strategy\
• Strong analytical skills leveraging qualitative and quantitative data to inform strategies\
• Understanding of the APAC and Greater China digital marketing space\
• A trusted collaborator with a gift for building relationships across teams and functions and creatively solving problems\
• Fluency in Mandarin required\
• Willingness to travel\
• A passion for Pinterest\
• Bachelor's degree in a relevant field such as business management, or equivalent experience\
• Relocation Statement: This position is not eligible for relocation assistance\
• In-Office Requirement: We let the type of work you do guide the collaboration style. This role will need to be in the office or in front of our customers for in-person collaboration, typically 2 days per week, and therefore needs to be in a commutable distance to our Singapore City based office\
• Our Commitment To Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support\