Branding Director, Level Infinite

1 month ago

Singapur, Singapore Tencent Full time
Job Title: Branding Director, Level Infinite

Level Infinite is Tencent's global gaming brand, offering a comprehensive network of services for games, development teams, and studios worldwide.

Responsibilities:
  • Develop and execute a global brand marketing strategy for Level Infinite, including brand vision, positioning, and campaign roadmap.
  • Lead the development of brand marketing materials, such as key industry event strategies, global campaign beats, and centralized merchandising opportunities.
  • Articulate brand strategy for each target audience (B2B, B2C, and internal employees).
  • Facilitate information flow and work collaboration among different regions and teams to ensure successful global project releases.
  • Allocate publishing resources effectively, including human and budget resources across various regions and functions.
  • Coordinate with cross-functional teams at Tencent and external partners/agencies to ensure project progress and successful completion.
  • Accountable for achieving key performance indicators (KPIs), including brand awareness, Level Infinite Pass subscribers, and retention rates.
  • Leverage all studios' great games and work with internal teams across the globe, including frequent international travel.
  • Drive quality in a collaborative and constructive way.
  • Design and run market and consumer research studies to identify and measure market opportunities and define brand positioning.
  • Establish effective processes for project tracking.
  • Develop strong relationships to establish and maintain a reliable and timely flow of information and materials to all parties as necessary.
  • Analyze competitive products and brands to make recommendations to senior management.
Requirements:
  • 10+ years' brand marketing, product management, or equivalent experience.
  • Proven track record of building large successful video game brands that resonate globally.
  • Excellent understanding of what is required to build and deliver high-performing video games to market.
  • Understanding and experience of corporate brand building is a plus.
  • Possession of a passion for games and a keen eye for market trends and data.
  • Open and flexible mindset, with strong collaboration and communication skills.
  • Able to work on projects with some ambiguity.
  • Excellent English language proficiency, both written and spoken, to serve as a working language.
  • Possess cultural awareness for both Chinese and Western cultures.
  • Exhibit a strong sense of responsibility, self-drive, and exceptional problem-solving abilities.
  • Be resilient to pressure and capable of managing work across different time zones.
  • Prior experience in large-scale multinational projects is preferred.

Work Location: Singapore

Relocation support will be provided to selected candidates from other regions.

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