Content Marketing Strategist
2 weeks ago
At Bakuun Holdings, we're redefining the travel technology and payments landscape. As a global company with multiple brands, our presence spans across various regions, catering to diverse markets.
We're expanding our marketing team and looking for a skilled Content Marketing Strategist who can combine creative vision with strategic planning, crafting compelling content that resonates with our audience.
Key Responsibilities- Develop and manage content for Bakuun and PayDocker, aligning messaging with business objectives.
- Craft website content, blogs, and product pages that engage and convert.
- Transform technical product features into accessible narratives for B2B audiences.
- Create LinkedIn content strategies that enhance brand credibility and industry positioning.
- Drive organic and product-led campaigns that increase visibility and engagement.
- Analyze audience insights and refine content for maximum impact.
- Maintain and update website content using Webflow, ensuring structure for conversion.
- Implement SEO best practices using Ahrefs, SEMrush, and Google Analytics.
- Structure content for high-performing, scalable results in different regions.
- Manage HubSpot workflows, lead automation, and CRM data for seamless marketing processes.
- Set up email marketing campaigns, optimizing audience segmentation and automation.
- Use performance tracking dashboards to measure content effectiveness and lead conversions.
- Lead creative execution, ensuring brand consistency across digital assets.
- Design or manage production of marketing visuals, social media graphics, and landing page assets.
- Conduct market research to refine content strategies across regions.
- Adapt messaging for global and localized markets, ensuring relevance across industries.
- Keep up with competitor analysis, industry trends, and emerging market opportunities.
- 1+ years of experience in B2B content marketing, digital marketing, or social media.
- Excellent writing and editorial skills.
- SEO expertise, including content optimization, keyword strategy, and analytics-driven decision-making.
- Experience with HubSpot & CRM management.
- A creative eye for design.
- A strategic and resourceful mindset.
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