Content Marketing Strategist

2 weeks ago


Singapore Bakuun Holdings Full time

At Bakuun Holdings, we're redefining the travel technology and payments landscape. As a global company with multiple brands, our presence spans across various regions, catering to diverse markets.

We're expanding our marketing team and looking for a skilled Content Marketing Strategist who can combine creative vision with strategic planning, crafting compelling content that resonates with our audience.

Key Responsibilities
  • Develop and manage content for Bakuun and PayDocker, aligning messaging with business objectives.
  • Craft website content, blogs, and product pages that engage and convert.
  • Transform technical product features into accessible narratives for B2B audiences.
Social Media & Engagement
  • Create LinkedIn content strategies that enhance brand credibility and industry positioning.
  • Drive organic and product-led campaigns that increase visibility and engagement.
  • Analyze audience insights and refine content for maximum impact.
Website & SEO Performance
  • Maintain and update website content using Webflow, ensuring structure for conversion.
  • Implement SEO best practices using Ahrefs, SEMrush, and Google Analytics.
  • Structure content for high-performing, scalable results in different regions.
Marketing Operations & HubSpot Management
  • Manage HubSpot workflows, lead automation, and CRM data for seamless marketing processes.
  • Set up email marketing campaigns, optimizing audience segmentation and automation.
  • Use performance tracking dashboards to measure content effectiveness and lead conversions.
Creative Direction & Visual Content
  • Lead creative execution, ensuring brand consistency across digital assets.
  • Design or manage production of marketing visuals, social media graphics, and landing page assets.
Market Research & Global Strategy
  • Conduct market research to refine content strategies across regions.
  • Adapt messaging for global and localized markets, ensuring relevance across industries.
  • Keep up with competitor analysis, industry trends, and emerging market opportunities.
What We're Looking For
  • 1+ years of experience in B2B content marketing, digital marketing, or social media.
  • Excellent writing and editorial skills.
  • SEO expertise, including content optimization, keyword strategy, and analytics-driven decision-making.
  • Experience with HubSpot & CRM management.
  • A creative eye for design.
  • A strategic and resourceful mindset.

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