
APAC Regional Business Growth Strategist
1 week ago
This senior position involves leading market research and analysis to understand customer needs and preferences across the Asia Pacific region.
- Analyzing customer personas, including end-users, system integrators, contractors, and distributors.
- Conducting voice-of-customer research and competitive analysis to inform strategic business decisions.
- Developing actionable insights to support business growth and expansion in the APAC region.
Drive marketing strategy and value design by championing the company's value proposition across internal and external stakeholders.
- Developing enablement tools, including messaging frameworks, content, and sales collateral.
- Positioning offerings effectively based on market and regional dynamics.
Executing go-to-market strategies and promotional campaigns to drive business results.
- Collaborating with cross-functional teams, including product, engineering, sales, and marketing.
- Measuring and reporting on the effectiveness of go-to-market efforts.
- Addressing market execution challenges and driving continuous improvement.
Requirements:
- Bachelor's degree in Electrical Engineering, Business Administration, Finance, or Marketing.
- Minimum 5 years of relevant experience in business development, product marketing, or strategy.
- Fluent in English (written and verbal).
- Familiarity with data center infrastructure and structured cabling standards.
- Strong communication and stakeholder engagement skills.
- Willingness to travel up to 25% across the Asia Pacific region.
Market Research
Competitive Analysis
Channel Partners
Product Marketing
Dynamics
Data Center
Segmentation
Marketing Strategy
Formulation
Product Engineering
Channel
Stakeholder Engagement
Advocate
Cabling
Business Development
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