Lead Brand Innovator

6 days ago

Singapore beBeeStrategy Full time $80,000 - $120,000
Senior Brand Strategist Job Overview

As a seasoned professional, you will be responsible for providing expert advice and guidance to enhance the organisation's brand effectiveness.

Key Responsibilities:

  • Strategic Consultation:
    • Conduct comprehensive analysis of existing marketing plans, campaigns and branding strategies.
    • Provide tailored recommendations based on market research, competitive analysis and industry trends.
    • Advise on short-term and long-term brand strategies aligned with business objectives.
  • Campaign Development & Advisory:
    • Assist in conceptualising and planning brand campaigns (online and offline).
    • Recommend tools, platforms and channels suitable for target audience engagement.
    • Offer creative direction and feedback on messaging, visuals and content.
  • Brand & Positioning Guidance:
    • Evaluate brand perception and provide strategies to strengthen positioning in the market.
    • Ensure all communication materials and campaigns are consistent with brand identity.
  • Digital Marketing Strategy:
    • Recommend digital marketing practices including SEO, SEM, social media strategy and content marketing.
    • Suggest improvements to website design, user experience, and conversion optimisation.
  • Training & Knowledge:

Job Requirements

To succeed in this role, you should have:

  • A degree in Marketing or related field.
  • At least 3 years of experience in brand strategy or marketing.
  • Strong analytical and problem-solving skills.
  • Excellent communication and project management skills.

What We Offer

In return for your expertise and hard work, we offer a competitive salary and benefits package, including:

  • Professional development opportunities.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.

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