Brand Strategy Innovator

1 week ago

Singapore beBeeInnovator Full time $80,000 - $120,000
Job Title: Brand Strategy Innovator

We are seeking a highly skilled Brand Strategy Innovator to lead the development and execution of strategic brand initiatives across international markets.

The successful candidate will play a pivotal role in shaping our global brand positioning and messaging framework, developing compelling narratives, stories, and strategic content that reinforce our philosophy.

Key Responsibilities:
  • Develop and refine our global brand positioning and messaging framework to ensure consistency across all touchpoints.
  • Translate philosophy into powerful narratives, stories, and strategic content that capture our essence.
  • Maintain and enforce global brand guidelines across subsidiaries, agencies, and partners.
Content Strategy and Curation:
  • Develop and lead global content strategy across formats: white papers, videos, webinars, blogs, and social media.
  • Collaborate with product and regional teams to create localized, technically robust, and accurate content.
  • Oversee editorial calendar and content production workflows, ensuring quality and relevance.
  • Architect a content ecosystem across formats: whitepapers, technical articles, video, blogs, webinars, and social channels.
  • Lead editorial planning and manage production workflows across global markets.
Public Relations:
  • Build and manage global media relations, including press releases, interviews, and media outreach.
  • Position and elevate executives and subject matter experts as thought leaders through speaking engagements and by-lined articles.
  • Monitor media coverage and industry trends to inform PR strategy and reputation management.
  • Conduct market research and competitive analysis specific to Brand and special projects as assigned.
Cross-Functional Collaboration:
  • Partner with Digital Marketing, Product Marketing, and Regional MarCom teams to align messaging and campaigns.
  • Support global product launches, technical conferences, and brand-led events.
  • Manage external agencies, freelancers, and vendors to deliver high-quality creative assets.

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