Luxury Brand Strategist

2 weeks ago

Singapore beBeeBrand Full time $90,000 - $120,000

Job Description

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  • Co-leads the localization, definition, delivery and performance of luxury brands in an assigned region.">
  • Works closely with regional teams to ensure hotel-ready deployment of initiatives, drive brand and hotel performance and support growth agenda.">
  • Designs and implements a system of continuous improvement to ensure competitiveness, consistency and quality of guest experience, utilizing consumer insights, competitive analysis and system appetite to drive decisions.">
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Key Responsibilities

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  2. Manages localization and implementation of brand strategy and brand plans based on global framework, adapted where appropriate for assigned region.">
  3. Supports development, piloting and hotel implementation of product and service innovations for each brand to strengthen brand health/attribute perception and raise brand awareness and equity within region.">
  4. Integrates rollout with global project groups as appropriate, ensures 'Hotel Ready' process adopted, manages rollout of brand induction programme for corporate and hotel employees, delivers hotel brand pre-opening process to ensure end-to-end delivery for NHOPs.">
  5. Manages and executes implementation and measurement of brand standards and guest experience standards, working with local quality team colleagues to ensure all relevant product and service enhancements are reflected in brand standards and ensure brand standards are up-to-date and accurate at all times.">
  6. Leads development and ensures effective implementation of regional toolkits and resources to support high quality and consistent hotel brand marketing and brand tools for other stakeholders' teams.">
  7. Monitors and tracks project budgets, cost estimates and invoices, provides a filing system for all brand materials produced in region.">
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Required Skills and Qualifications

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  • Marketing, communications or business degree preferred.">
  • Minimum 5 years' experience in luxury hospitality or other consumer-focused luxury sector, preferably within a large multi-national company, with roles focused on marketing and/or brand management.">
  • Experience in a multi-national operating environment within Asia.">
  • Strong oral and written communication skills including presentation skills, public speaking ability and group decision facilitation.">
  • Independent, self-starter with strong project management and stakeholder management skills.">
  • Demonstrates accountability, able to meet tight deadlines and multi-task.">
  • Ability to influence internal stakeholders and effectively establish strong working relationships that produce solid results.">
  • Ability to manage agency relationships to drive quality in a cost-effective and timely manner.">
  • Proven team player with a strong understanding of brand standards and brand management.">
  • Demonstrated understanding of market research process.">
  • Display experience, passion and understanding of luxury industry and consumer.">
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Benefits

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  • This role offers a fantastic opportunity to work in a dynamic environment with a talented team.">
  • You will have the chance to develop your skills and expertise in luxury brand management.">
  • The company is committed to helping you achieve your career goals.">
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Others

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Please note that this job description is not exhaustive and the role holder may be required to undertake other duties as necessary.

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We encourage applicants who are passionate about luxury brand management and have a strong desire to succeed in this field.

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