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Search Marketing Specialist
2 weeks ago
We are seeking a highly skilled and experienced Senior Search Marketing Specialist to join our team. In this role, you will be responsible for developing and executing paid search marketing campaigns that drive business growth and revenue.
The ideal candidate will have a proven track record of success in managing paid search campaigns, with a strong understanding of search engine marketing principles and best practices. They will also have excellent analytical and problem-solving skills, with the ability to collect and analyze data to inform campaign decisions.
Key Responsibilities:
- Develop and execute paid search marketing campaigns across multiple platforms, including Google and Yahoo Japan.
- Conduct thorough keyword research and analysis to identify opportunities for growth and improvement.
- Manage campaign budgets and optimize ad spend to maximize ROI.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns.
- Stay up-to-date with industry trends and developments, applying knowledge to improve campaign performance.
Requirements:
- 5+ years of experience in paid search marketing, with a focus on search engine marketing.
- Proven track record of success in managing paid search campaigns, with a strong understanding of search engine marketing principles and best practices.
- Excellent analytical and problem-solving skills, with the ability to collect and analyze data to inform campaign decisions.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
Preferred Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Fluency in Japanese and English languages, with the ability to communicate complex ideas effectively.
