Search Engine Optimization Specialist

2 weeks ago

Singapore Digital Marketing Buzz Pte Ltd Full time

**Responsibilities**
The primary responsibility of an SEO Marketer includes supporting clients throughout their SEO campaign.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword

**Opportunities**
Researching and implementing content recommendations for organic SEO success
Launch optimised online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Provide creative ideas for content marketing and update the website
Collaborate with designers to improve user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Set up conversion, pixel, and event tracking on the website and across various digital platforms
Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journeys to drive engagements and conversions
Analyse digital marketing analytics reports and share insights with the team to develop optimization plans
Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team

**Benefits**
Competitive Salary with Interesting Prospect
Work from Home environment
Project Bonus (Every Project completion have a Project Bonus paid)
Every Year completed will have an AWS paid (Subjected to company performance)
Opportunity to travel overseas
**JOB REQUIREMENT**
**Qualifications**
Have SEO experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field

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