Strategic Marketing Lead
2 weeks ago
We are seeking a seasoned marketing professional to lead our global financial markets team in driving regional omni-channel branding, digital & marketing campaigns as well as customer events. The ideal candidate will have a minimum of 8 years' experience in managing large-scale projects, creating engaging content, and collaborating with cross-functional teams.
About the Role
As Strategic Marketing Lead, you will be responsible for project management across multiple work streams, partnering with GFM colleagues, marketing teams, and business units across the bank. You will also create and curate content for the GFM website and LinkedIn, and collaborate with the Group media team to support GFM media spokespersons in media and external speaking engagements.
Key Responsibilities:
• Project management: Manage large-scale marketing projects, ensuring timely delivery and effective collaboration with stakeholders
• Content creation: Develop high-quality content for the GFM website and LinkedIn, aligning with brand guidelines and messaging
• Vendor management: Negotiate and manage vendors, including creative and media agencies, to deliver high-quality results within tight deadlines and budgets
• Team collaboration: Work closely with cross-functional teams, including GFM, marketing, and business units, to achieve shared goals
Requirements
To succeed in this role, you will need:
• A Bachelor's degree with a minimum of 8 years' experience in omni-channel branding, digital & marketing campaigns, events, and/or communications/social media roles
• Strong bilingual writing skills, with ability to communicate complex ideas effectively
• Project management and execution capabilities, with a focus on delivering results under pressure
• Ability to negotiate and manage vendors, including creative and media agencies
• High-level of adaptability, with a willingness to learn and respond quickly to evolving situations
What We Offer
In return for your expertise, we offer a competitive salary package, including an estimated annual salary of SGD $120,000 - $180,000, depending on experience, plus additional benefits and opportunities for career growth.
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