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Social Media and Marketing Professional

2 weeks ago

Singapore CAPELLA HOTEL GROUP PTE. LTD. Full time
About the Job:

Capella Hotel Group Pte. Ltd. is looking for a talented Social Media and Marketing Professional to join our team based in Singapore. As a key member of our marketing team, you will be responsible for developing and executing comprehensive social media and content marketing strategies that drive brand awareness, engagement, and loyalty.

The ideal candidate will have a strong background in social media marketing, with experience in managing social media campaigns and creating engaging content for various audiences. They will be responsible for analyzing data to inform marketing decisions and measuring the effectiveness of campaigns, as well as collaborating with cross-functional teams to ensure alignment and consistency in marketing efforts.

Key Responsibilities:
  • Develop and execute comprehensive social media and content marketing strategies to enhance brand awareness, engagement, and loyalty.
  • Analyze data to inform marketing decisions and measure the effectiveness of campaigns.
  • Collaborate with cross-functional teams to ensure alignment and consistency in marketing efforts.
  • Provide training, guidance, and support to teams at individual properties, ensuring consistency in brand messaging and visual identity across all property-level social media accounts.
Talent Profile:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5 to 7 years' experience in social media and content marketing management, preferably within the luxury hospitality sector.
  • Proven track record of developing and executing successful social media and content marketing campaigns, including orchestrating social as part of the customer journey to drive brand awareness, preference, engagement, and bookings.
  • Exceptional storytelling, content creation, and copywriting skills with a dynamic and engaging writing flair.