Gym Operations Director
2 weeks ago
The Gym Manager is a dynamic and motivating leader who oversees the operations of our new fitness facility. This role requires a strong background in marketing, personal training, operations, and finance, with a passion for fitness and community building.
Key Responsibilities:
- Marketing Strategy Development:
- Develop comprehensive marketing strategies to attract and retain members.
- Manage social media presence and create engaging content to promote the gym.
- Build partnerships with local businesses and community organizations to enhance membership growth.
- Analyze marketing campaign performance to maximize ROI.
- Facility Operations Management:
- Oversee daily gym operations, ensuring a clean, safe, and welcoming environment for members and staff.
- Coordinate equipment maintenance, facility upkeep, and vendor relationships.
- Implement and enforce gym policies, procedures, and safety protocols.
- Plan and schedule classes, personal training sessions, and group fitness programs.
- Financial Planning and Staffing:
- Develop and manage financial plans, including revenue forecasting, expense tracking, and financial reporting.
- Oversee membership billing, payment processing, and financial audits.
- Recruit, hire, and train a high-performing team of personal trainers, front desk staff, and maintenance personnel.
- Conduct regular performance reviews and provide ongoing staff development and training.
- Initial Setup and Launch:
- Collaborate with contractors and vendors to oversee the design and setup of the gym facility, including equipment selection and installation.
- Ensure compliance with local regulations, permits, and safety standards during setup.
- Develop initial membership packages, pricing strategies, and pre-launch promotional campaigns.
- Establish operational workflows and systems for membership management, scheduling, and customer service.
- Member Experience and Retention:
- Foster a positive, inclusive gym culture that encourages member engagement and loyalty.
- Address member inquiries, concerns, and feedback promptly and professionally.
- Develop programs and events to enhance community engagement, such as fitness challenges, workshops, and social events.
- Monitor member satisfaction through surveys and feedback to continually improve services.
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