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MarTech Operations Specialist

2 weeks ago

Singapore beBeeMarketing Full time
Job Description:

As a seasoned professional, you will be responsible for overseeing the planning, implementation, and maintenance of Singtel's MarTech and AdTech stack. This includes ensuring effective data-driven, personalized messages are delivered and tracked across the omni-channel environment.

You will work closely with cross-functional program teams to integrate and configure key marketing technologies, serving as an advanced-user and driving product adoption for all MarTech solutions.

Key responsibilities include representing the business as a MarTech specialist, collaborating with IT, platform vendors/contractors to enhance and implement capabilities to achieve business objectives.

Manage the lifecycle of the MarTech stack, including end-to-end delivery of enhancements and new builds, driving UAT/BRT, and user/use case adoption.

Additional channels/placements integration, CDP & paid media integration, Embedded Analytics to drive next-best-action, Additional Data sources/triggers, Customer Decisioning, Defines, drives & owns the implementation of standards, strategy architecture, and arbitration frameworks.

Required Skills & Qualifications:
  • Bachelor's degree in IT, Computer Science, Software Engineering, Data, Business Analytics or equivalent
  • Minimum 5 years experience in the field of marketing/advertising
  • Experience in Enterprise-level marketing automation platforms, MarTech/AdTech knowledge (CDP, DSP/DMP), Digital Marketing, Web Technologies (JavaScript, HTML, Cookies)
Benefits:

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career.

Others:

Strong organizational skill & conscientious personality. Meticulous, proactive and dynamic with ability to work independently. Effective communication and people engagement skills. Business Continuity Planning.