Visionary Men's Fashion Marketing Leader

2 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Marketing Director

We are seeking a visionary leader to spearhead our men's fashion retail brand into the next era of digital engagement and customer-centric growth. This trailblazer will design and execute innovative marketing strategies that leverage data analytics, personalization, and multi-channel digital campaigns to build lasting customer relationships and drive brand engagement-not just sales.

This role requires a dynamic professional who thrives in today's complex marketing landscape, understands evolving customer needs, and is passionate about creating tailored experiences across social media, email, content, and beyond.

The ideal candidate will develop and oversee the execution of a holistic marketing strategy that aligns with business goals and resonates with men's fashion consumers, focusing on brand positioning, seasonal campaigns, and customer engagement.

Key Responsibilities:

  • Develop and oversee the execution of a comprehensive marketing strategy that aligns with business objectives and resonates with target audiences.
  • Lead the creation and implementation of personalized, data-driven marketing campaigns across digital channels (social media, email, content marketing, and ecommerce), ensuring a seamless and unified customer journey.
  • Analyse customer data and market trends to identify opportunities for targeted engagement, leveraging first-party and zero-party data to inform strategy and enhance personalization while maintaining data privacy standards.
  • Buil and nurture a high-performing marketing team, fostering creativity, collaboration, and continuous learning to stay ahead of industry trends and consumer preferences.

Collaboration and Communication:

  • Cross-functionally collaborate with sales, merchandising, product, and creative teams to ensure cohesive brand messaging and integrated campaign execution.
  • Monitor, measure, and report on campaign effectiveness, using analytics to optimize marketing initiatives and maximize ROI.

Qualifications:

  • Bachelor's degree in Marketing, Business, Data Science, or a related field; advanced degree preferred.
  • 8+ years of progressive experience in marketing, with a strong background in digital, data-driven, and omnichannel strategies-ideally within fashion, retail, or lifestyle brands.

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