Marketing Director

2 days ago


Singapore Benjamin Barker Full time

Overview
Benjamin Barker is a leading modern menswear and lifestyle brand known for its authentic craftsmanship and innovative creative expression. Specialising in expertly crafted apparel, premium accessories, and bespoke tailoring services, Benjamin Barker combines timeless style with contemporary design influences. With a strong presence of over 24 stores across the Asia-Pacific region, the brand is rapidly establishing itself as the finest choice for men seeking purposeful, refined fashion and a thoughtful, elevated lifestyle.
Role Description
We are seeking a dynamic, data-driven Marketing Director to lead our men’s fashion retail brand into the next era of digital engagement and customer-centric growth. This leader will design and execute innovative marketing strategies that leverage data analytics, personalization, and multi-channel digital campaigns to build lasting customer relationships and drive brand engagement—not just sales. The ideal candidate thrives in today’s complex marketing landscape, understands evolving customer needs, and is passionate about creating tailored experiences across social media, email, content, and beyond.
Responsibilities
The role focuses on developing and executing marketing strategy to enhance brand engagement and customer relationships through data-driven, multi-channel initiatives. Specific responsibilities include:
Design and implement marketing strategies leveraging data analytics, personalization, and multi-channel campaigns
Lead digital engagement efforts across social media, email, content, and other channels
Drive customer-centric growth and deepen brand loyalty
Collaborate with cross-functional teams to align marketing with business goals
Qualifications
Experience in Market Planning and Marketing Management
Proficiency in Market Research and Marketing
Skilled in Sales
Excellent leadership and team management capabilities
Strong analytical and strategic thinking abilities
Bachelor's degree in Marketing, Business Administration, or a related field
Experience in the fashion industry is a plus
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion
Location
Singapore
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