Chief Growth Strategist

4 days ago

Singapore beBeeDirector Full time $120,000 - $160,000
Marketing Director

We are seeking a visionary leader to spearhead our men's fashion retail brand into the next era of digital engagement and customer-centric growth. This role involves designing and executing innovative marketing strategies that leverage data analytics, personalization, and multi-channel digital campaigns to build lasting customer relationships and drive brand engagement-not just sales.

">Key Responsibilities:
  • Develop and oversee the execution of a holistic marketing strategy that aligns with business goals and resonates with men's fashion consumers, focusing on brand positioning, seasonal campaigns, and customer engagement.
  • Lead the creation and implementation of personalized, data-driven marketing campaigns across digital channels (social media, email, content marketing, and ecommerce), ensuring a seamless and unified customer journey.
  • Analyse customer data and market trends to identify opportunities for targeted engagement, leveraging first-party and zero-party data to inform strategy and enhance personalization while maintaining data privacy standards.
  • Build and nurture a high-performing marketing team, fostering creativity, collaboration, and continuous learning to stay ahead of industry trends and consumer preferences.
  • Collaborate cross-functionally with sales, merchandising, product, and creative teams to ensure cohesive brand messaging and integrated campaign execution.
  • Monitor, measure, and report on campaign effectiveness, using analytics to optimize marketing initiatives and maximize ROI.
  • Oversee marketing budgets, ensuring efficient allocation of resources across channels and campaigns.
  • Champion the brand's voice and image, ensuring consistency and relevancy across all touchpoints while adapting to local and international market dynamics.
  • Stay ahead of digital marketing innovations, emerging platforms, and best practices in the fashion retail sector to maintain a competitive edge.

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