
Strategic Customer Marketing Manager
6 days ago
This role focuses on driving growth through insight-led customer marketing strategies and flawless execution.
Key Responsibilities:- Lead joint business planning with key distributors and customers to unlock growth opportunities
- Translate brand strategies into tailored customer and channel plans
- Own end-to-end commercial outcomes, including P&L, shipments, depletions, and A&P investments
- Develop best-in-class in-store experiences and promotions across modern trade, general trade, and e-commerce
- Inspire and lead field teams—merchandisers, brand ambassadors—to deliver high-quality execution
- Monitor retail standards through trade visits and scorecard reviews
- Build annual channel/customer growth plans aligned with commercial and brand strategies
- Use data, shopper insights, and market intelligence to drive decision-making and refine plans
- Collaborate closely with marketing, sales, supply chain, and finance to deliver seamless plans
- Drive internal alignment and influence stakeholders across levels to support customer strategies
- Identify capability gaps and partner with HR and distributors to build commercial excellence
- Foster a high-performance culture through coaching and regular business reviews
- Bachelor's degree; MBA is a plus
- 10+ years in customer/trade marketing, preferably in FMCG or retail
- Proven track record in distributor/customer management and delivering commercial results
- Strong understanding of Singapore's trade landscape and shopper behavior
- Excellent stakeholder management, influencing, and communication skills
- Strong analytical, planning, and problem-solving capability
- Comfortable with ambiguity, technology tools, and fast-paced environments
Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world.
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