Chief Media Innovation Officer

2 weeks ago

Singapore beBeeInnovation Full time

This role is responsible for developing and implementing media strategies that drive business growth and brand equity. As a key member of the team, you will be instrumental in integrating the Colgate brand into popular culture through strategic partnerships and sponsorships.

Main Responsibilities

  • Develop and execute integrated media strategies to achieve defined marketing and business objectives.
  • Explore and establish new media initiatives, including partnerships and sponsorships, to improve our media strategy and execution.
  • Collaborate closely with brand, creative, digital, and regional marketing teams to ensure seamless integration of media strategies with overall marketing initiatives.

About You

  • You have demonstrated expertise in building and leading social media brands, content, community, and paid media strategies to drive business growth and build brands.
  • You possess deep understanding of the latest trends, technology, and learning cases from around the world that we should apply to our brands in APAC.
  • You are a passionate team player who enjoys collaborating in cross-functional teams of specialists to raise the bar on communications and do the right thing for our brands.
  • You are fluent in the language of media metrics, prioritized KPIs, and full-funnel communications planning.
  • You have experience across all media channels and touchpoints, TV, digital, social, and others.
  • You are an outstanding communicator who can rally a broad team around your vision, and who inspires and motivates people to push beyond their comfort zones.
  • You have a proven track record of developing and implementing successful media strategies that drive measurable business results.

Our Commitment to Inclusion

We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. We strive to create an inclusive environment where everyone feels a true sense of belonging. Equal Opportunity Employer. Reasonable accommodation during the application process is available for persons with disabilities.

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