Brand Building Strategist

At Moomoo, we're not just a global investment and trading platform – we're a fast-growing force in the wealth-tech space, dedicated to revolutionizing the way people invest.

We've rapidly expanded across Singapore, Australia, Japan, Canada, and Malaysia, now empowering over 25 million users worldwide. In Singapore, our financial entity is licensed and regulated by the Monetary Authority of Singapore. Our commitment to excellence has earned us all five SGX Group memberships across the securities and derivatives markets.

Our mission is to make investing a viable option for everyone to achieve their financial goals. We aim to level the playing field by providing powerful tools, real-time insights, and intuitive technology to empower investors at every stage of their journey.

If you're passionate about driving impact at the intersection of finance and technology, this role offers an exciting opportunity to join a purpose-driven team reshaping the future of investing.

This Senior Brand Marketing Specialist will play a pivotal role in crafting and executing brand marketing strategies that establish Moomoo as a market leader in the fintech industry.

You'll be at the forefront of building brand relevance and love, creating meaningful connections with customers, and ensuring our brand stands out in a competitive landscape.

In this role, you will conceptualise and spearhead local brand marketing campaigns, support global campaigns and initiatives, work closely with channels to build brand trust, drive visibility and engagement.

You will collaborate closely with teams across Singapore and globally, so you must be experienced and comfortable working across markets, managing multiple stakeholders to deliver results.

• Spearhead Integrated Brand Marketing Campaigns
• Own and lead multi-channel marketing initiatives across paid, owned, and earned media to drive brand visibility and business growth.
• Partner with Content, Performance Marketing, Creative, Business Development, PR teams, and agencies to deliver holistic impactful campaigns that cut through.

Work closely with different channels globally to ensure that brand messaging, tone, imagery, experience is consistently represented throughout all touchpoints.

Champion brand hygiene including the maintenance of reviews on google, trustpilot and the running of brand training programs.

Collaborate across multiple channels across growth and content teams to continually optimise ROI, ensuring every brand initiative builds equity while delivering measurable business results.

A strong marketeer with a proven track record of building market-leading brands, developing and implementing integrated brand campaigns to drive business growth.

Has a strong ability to project manage, lead cross-functional collaboration, manage budgets and timelines, synthesise stakeholder inputs, and communicate with clarity and structure.

Passionate about brand building, taking pride in crafting impactful, memorable campaigns that drive strong brand recall and market resonance.

Data-driven, using logic and data to inform messaging, channel mix, and initiatives while tracking key metrics for continuous improvement.

Takes a customer-centric approach and understands shifting consumer needs, pain points, and opportunities within the local financial ecosystem.

Passionate about investing and actively keeps up with market trends, with personal investing experience a plus.

A growth mindset with a strong willingness to learn, iterate, and adapt in a fast-changing environment.

Strong proficiency in English (spoken and written) is required; fluency in Chinese is a plus.

Bachelor's degree with at least 5 years of experience in brand marketing, ideally within financial services, fintech, or at a creative agency with financial sector clients.