Strategic Marketing Executive
3 weeks ago
We are seeking a highly skilled Strategic Marketing Executive to join our team at WGT EHR Pte Ltd. The ideal candidate will have excellent marketing skills, strong analytical abilities, and the ability to think creatively.
Job Description:
- Company Overview: At WGT EHR Pte Ltd, we provide innovative solutions to help healthcare professionals manage their businesses efficiently. We are committed to delivering high-quality products and services that meet the evolving needs of our customers.
Salary:
$120,000 - $150,000 per annum (depending on experience)
Key Responsibilities:
- Market Research and Analysis: Conduct thorough market research to understand our target audience, market trends, competitors, and industry dynamics. Analyse data to identify opportunities and challenges.
- Strategy Development: Develop comprehensive marketing strategies aligned with our company's goals and objectives.
- Campaign Planning and Execution: Plan and execute marketing campaigns across various channels, including digital, social media, email, print, and events. This includes setting campaign goals, creating content, managing budgets, and monitoring performance.
- Brand Management: Ensure consistency in brand messaging and positioning across all marketing channels. Develop and maintain brand guidelines to maintain our brand identity and reputation.
- Customer Insights: Gather and analyse customer insights to understand their needs, preferences, and behaviours. Use this information to tailor marketing strategies and campaigns to better resonate with our target audience.
- Digital Marketing: Stay up-to-date with the latest digital marketing trends and technologies. Implement digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
- Analytics and Reporting: Track and analyse the performance of marketing campaigns using various analytics tools. Generate reports and insights to measure the effectiveness of marketing efforts and make data-driven decisions for optimisation.
- Collaboration and Communication: Work closely with cross-functional teams, including sales, product development, and creative teams, to ensure alignment and integration of marketing strategies with overall business objectives.
Requirements:
- Bachelor's degree in Marketing or a related field
- At least 3 years of experience in marketing, preferably in a similar role
- Strong analytical and problem-solving skills
- Excellent communication and project management skills
- Familiarity with digital marketing tools and platforms
Benefits:
- Competitive salary and benefits package
- Opportunities for career growth and professional development
- A dynamic and supportive work environment
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