Regional Marketing Manager

Job Title: Regional Marketing Manager - APACAbout the Role:

This is a high-profile position that calls for an accomplished marketing professional with substantial experience in product management and regional marketing roles. The chosen candidate will be responsible for spearheading the development and execution of comprehensive marketing strategies to drive revenue, market share, and margin growth objectives across the APAC region.

Responsibilities:

• Lead and manage new product launch processes, defining pre- and post-launch strategies and tactics, and tracking execution at local levels.
• Identify customer needs and collaborate with the Global Business Unit to incorporate unmet needs in APAC into global new product developments.
• Work effectively cross-functionally to manage the segment product and technology portfolio, driving top-line growth and maximizing margin gains.
• Support the APAC Marketing and BU leaders in preparing Market Models, Strategic Plans, Annual Operating Plans, regional and corporate reports, and competitive updates.

Strategy/Business Plan/Budget/New Product Launch Management:

Develop and implement portfolio strategies and support tactical execution by establishing local launch plans including promotional activities, pricing, targeting, and positioning. Lead, guide, and align inputs from countries for segment Market Models, Strategic Plans, Annual Operating Plans budgeting, and periodic updates. Work closely with Global Business Units (GBUs) and regional functions such as Pricing, Medical Education, Training, Clinical Affairs, Regulatory Affairs, Legal to drive implementation of segment strategies.

Business Reviews:

Conduct regular business reviews with local teams to analyze sales trends, performance versus market growth, key account management, and identify market gaps/needs, issues, and business opportunities. Ensure communication thereof to GBUs and other relevant departments.

Segment Direction/Share and Reapply/Identification of Needs and Gaps:

Establish and proactively communicate clear regional segment needs, gaps, strategies, and execution to corporate and headquarters functions, local Marketing teams, and country BU leads. Initiate and build strong working relationships between Global Brand and local Sales and Marketing. Facilitate sharing and application of best marketing concepts and strategies within the region and encourage discussions and exchange on general topics.

Ongoing Market and Product Support:

Collaborate with local marketing, distributors, sales associates, corporate departments, and external customers on a regular basis to enhance awareness and understanding of products, strategies, and procedures through consistent and targeted communications.

Field Work/Conferences/Regional Customer Relationships:

Participate in conventions and professional exhibitions to represent the company and remain aware of product requirements and new market opportunities. Develop and maintain technical expertise and contacts with key surgeons and customers by observing surgery, attending medical/scientific meetings, presentations, and seminars while gathering competitive information and providing support for competitive account conversion.

Forecast/Projections/E&O Management:

Collaborate with regional Finance and local organizations to improve projection accuracy by identifying opportunities and threats in a timely manner. Prepare long-range, annual, quarterly, and monthly forecasts for each product line. Analyze forecast variances and recommend corrective actions to minimize future backorders or potential obsolescence. Review forecasts for product requirements and originate plans and objectives to continually be competitive with or ahead of market needs.

Education/Experience Requirements:

• Bachelor's degree (preferably in marketing) or MBA
• Excellent understanding of the orthopedics market environment through customer contact, literature, seminars, and other educational programs
• Min of 5 years of work experience in product management and marketing, with at least 3 years' experience in a Regional Marketing role required for full manager position

Key Competencies:

• Strategic, analytical, and result-oriented with a can-do attitude in problem-solving
• Flexibility to re-prioritize tasks as needs change
• Excellent English oral and written communication skills
• Experienced in cross-cultural and matrix environments
• Outstanding interpersonal skills, with ability to motivate and engage counterparts and realign diverting opinions and needs
• Ability to establish and maintain a positive rapport with country marketing, sales, and KOLs through written, verbal, and personal contact
• Highly motivated with a demonstrated ability to work autonomously and as part of a team
• Ability to absorb technical information and present it succinctly in an educational forum
• Excellent personal time management/personal planning skills and willingness to work flexible hours

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