Web3 Content Strategist

2 days ago

Singapore beBeeGrowth Full time $80,000 - $120,000

We're seeking a seasoned professional to spearhead our content strategy across key touchpoints.

Job Description

As a Growth Content Lead, you'll be responsible for crafting compelling narratives that drive growth, adoption, and brand positioning in the Web3/Blockchain space. This role combines content creation, growth strategy, and operations, making it critical to shaping our company's communication with investors, partners, and users.

Growth-focused content creation: Develop high-quality decks, whitepapers, litepapers, and thought-leadership materials that support fundraising, partnerships, and ecosystem growth.

Content-led growth strategy: Design and execute strategies where content is leveraged to attract users, strengthen brand authority, and drive business outcomes.

Community & market positioning:

  • Collaborate with marketing to ensure content resonates with Web3 communities, media, and KOLs.
  • Cross-functional alignment: Work closely with founders, product, and BD teams to ensure content supports go-to-market campaigns, token launches, and ecosystem initiatives.

Content operations:

  • Manage the end-to-end process of ideating, drafting, designing, and distributing content across channels.

Analytics & optimization:

  • Measure performance of content campaigns and refine strategy for impact and scalability.

Requirements

At least 3 years of proven experience as a Growth Content role in the relevant industry.

Proven experience creating decks, whitepapers, and investor-facing materials in Web3/Blockchain.

Strong understanding of tokenomics, DeFi, NFTs, or blockchain infrastructure.

Exceptional writing and storytelling skills — ability to make technical concepts accessible and persuasive.

Experience in growth marketing or content-led growth strategies.

Proficiency with design/presentation tools (Keynote, PowerPoint, Figma, Canva).

Track record of contributing to fundraising, partnerships, or user growth through content.

Independent, detail-oriented, and comfortable in a fast-moving Web3 environment.

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