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Digital Commerce Optimization Specialist

2 weeks ago


Singapore beBeeMerchandiser Full time $80,000 - $120,000
Digital Commerce Optimization Specialist

We are seeking a skilled Digital Commerce Optimization Specialist to join our team. As a key member, you will be responsible for driving conversion and improving the user journey across our online store.

Responsibilities:
  • Site Merchandising
    • Plan, organize, and optimize product displays across the homepage, collection pages, navigation, and site search.
    • Ensure accurate and conversion-optimized product data (titles, tags, filters, descriptions, imagery).
    • Use data to improve collection structure, product sequencing, and upsell/cross-sell opportunities.
    • Partner with marketing teams to ensure onsite experience aligns with campaigns and launches.
    • Regularly audit the site to identify and implement improvements to product discoverability and presentation.
  • Category Performance
    • Own KPIs for product category performance including revenue, conversion rate, average order value (AOV), and sell-through.
    • Analyze category trends, traffic behavior, and performance data to surface insights and drive growth.
    • Monitor and respond to underperforming or fast-selling SKUs with proactive merchandising actions.
    • Collaborate with growth teams to align category push strategies across channels.
  • Conversion Optimization
    • Optimize the end-to-end user journey across homepage, collection, product detail, cart, and checkout pages to reduce friction and improve flow.
    • Identify pain points and drop-off areas using tools like Google Analytics and session recordings to inform continuous improvements.
    • Execute A/B and multivariate testing focused on increasing add-to-cart rates, checkout progression, and overall conversion.
    • Enhance mobile and desktop experiences with a customer-first lens, ensuring seamless navigation, clarity of information, and persuasive merchandising elements.
    • Partner with design and dev teams to improve PDPs, collection pages, cart flow, and mobile experience.
    Requirements:
    • 3–5 years of experience in eCommerce merchandising, site optimization, or a related role.
    • Hands-on experience with Shopify (or a similar CMS) and optimization tools like Hotjar or VWO.
    • Strong analytical skills - comfortable working with data to make decisions and spot opportunities.
    • Detail-oriented with a great sense for UX and customer flow.
    • A good eye for product presentation and commercial instinct for what drives sales.
    • A self-starter, comfortable owning projects end-to-end and collaborating cross-functionally.