Digital E-commerce Specialist

6 days ago

Singapore ESET, LLC Full time

At ESET, the Digital E-commerce Specialist plays a key role in curating and designing ESET’s online and digital touchpoints for selected in-house managed markets across the APAC region.
Job description

**Responsibilities**:

- Work with the marketing and sales team to ideate, plan, manage and lead the deployment of online marketing and lead generation campaigns, initiatives, and business opportunities/partnerships for both Consumer and Business segments.
- Work with external departments and agencies to localize/translate assets and deploy said content for online marketing campaigns, websites, eCommerce, and online marketplace.
- Analyse and generate monthly/campaign-specific reports to determine the effectiveness of campaigns/initiatives and recommend suggestions and actionable steps from data-driven insights.
- Implement Google Analytics and common conversion optimization tools such as Hotjar for quantitative and qualitative analysis.
- Collaborate and work with local/HQ teams to analyse key eCommerce and business metrics to optimize the conversion funnel. Engage UI/UX, Analytics and various stakeholders to develop wireframes, document user journeys, process flows, develop A/B test plans/ideas and conversion funnel analysis to optimize conversions.
- Responsible for the revenue growth of ESET eCommerce and online marketplace platforms. Recommend and suggest platform-specific promotions and sales mechanics that are relevant to the local market.
- Work with the sales and marketing teams to drive digital sales throughout the sales opportunity funnel in APAC region.
- Report regularly on program performance, build dashboards to measure performance, and make optimization recommendations.
- Consistently test, iterate and optimize eCommerce programs with the goal of improving performance and suggesting the development of future initiatives.
- Proactively identify and introduce new consumer trends, media opportunities and key learnings across APAC markets.
- Take on any other responsibilities and tasks as assigned.

**What will help you stand out from the rest**
- 2 to 4 years’ experience years in end-to-end eCommerce / digital marketing experience
- Ability to translate customer insights into marketing activities that achieve tangible results
- Strong analytical and problem-solving skills, including the ability to synthesise quantitative and qualitative business insights about various eCommerce programs for sales growth
- Fluency in written and spoken English as well as ability to read simplified Chinese required to do translation work as part of the incumbent’s responsibilities
- Prior experience working in an interactive agency in project management preferred
- Prior experience in B2B online lead generation or Account Based Marketing preferred
- Google Ads and Google Analytics Certified (preferred)
- At least 1 year of experience in the execution and optimisation of paid Social Media ads (Facebook/Instagram/LinkedIn/TikTok) preferred
- Basic CMS experience would be a plus but not compulsory

Job requisition

JR-03777 Digital e-commerce specialist (Open)
Primary location

Singapore
Additional locations

Time type

Full time

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