Digital Performance Media Expert
6 days ago
This is a Digital Performance Media Expert role that involves managing paid media channels for a large hospitality client in the APAC region. The successful candidate will be responsible for delivering digital performance objectives, including growth and efficiency.
About the Role:
The Digital Performance Media Expert will work closely with the media agency to achieve digital performance targets, analyze campaign sets to track period-on-period growth, and identify opportunities for expansion. Additionally, the candidate will work with creative agencies to deliver new versions of creatives aligned to platform best practices to improve performance.
Key Responsibilities:
- Work with the media agency on a day-to-day basis to deliver targets set during annual & quarterly planning.
- Analyze different campaign sets to track period-on-period growth and find opportunities for expansion.
- Work with creative agencies to deliver new versions of creatives aligned to platform best practices to improve performance.
- Drive revenue growth and efficiency gains within performance media channels and make improvements to process across PPC, display, social, retargeting, meta search, and affiliates.
Requirements:
- BA / BS / Bachelor's Degree
- 5+ years of experience in online marketing roles in APAC
- Hands-on knowledge of managing and optimizing digital channels (either client-side or agency side)
- Experience planning, managing, and optimizing paid search / online activity to budget and revenue targets
- Hands-on knowledge of Google Ads & Campaign Manager
- Good understanding of website tracking, and experience using either Adobe Analytics or Google Analytics
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