Digital Media Strategist

6 days ago


Singapore Initiative Full time

About Initiative

At Initiative, we believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience.

We strive to create not only a better media company but also a better media industry and maybe even a better world.

The Opportunity

The Senior Planning Manager is a key support to the Media Planning Director, responsible for multi-market planning across the MSD business.

The role requires strategic design imperatives, communications ideas, and deployment of data and intelligence to identify appropriate media solutions.

You will manage campaign planning development, intelligently plan, and hands-on implement media campaigns across all ecosystems.

This role requires embracing and selling new digital tools and solutions, excellent presentation skills, and attention-to-detail.

While the role demands very strong client skills, engagement is in an advisory capacity rather than managing client relationships.


Your Responsibilities:
  • Collaborate with the broader team to produce best-in-class campaign planning for both long-term growth and short-term campaign objectives.
  • Demonstrate a good understanding of the evolving digital landscape and seek out unique media opportunities for clients before or once they are released to market.
  • Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement.
  • Turbocharge and lead the media planning, and digital best practices and drive OESP integration, designing and overseeing sprints that enable quick test and learns.
  • Set up, monitor, optimize Digital, Search and Social ads together with the Performance and Measurement teams.
  • Assist the Media Planning Director in managing and executing power partnerships with digital vendors.


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