Digital Media Performance Specialist

7 days ago


Singapore This is an IT support group Full time
Job Overview

This is a Digital Paid Media Manager role that involves managing paid media channels such as paid search, metasearch, display & social prospecting and retargeting for the APAC region. As a key member of our team, you will be responsible for working with the media agency to deliver targets set during annual & quarterly planning.

Responsibilities
  • Analyse different campaign sets to track period-on-period growth and find opportunities for expansion.
  • Work with creative agencies to deliver new versions of creatives aligned to platform best practices to improve performance.
  • Drive revenue growth and efficiency gains within performance media channels and making improvements to process across PPC, display, social, retargeting, meta search, and affiliates.
  • Project manage implementation of tests to ensure activation is completed on time and on budget.

Requirements
  • Bachelor's degree in marketing or related field.
  • 5+ years of experience in online marketing roles in APAC.
  • Hands-on knowledge of managing and optimising digital channels (either client-side or agency side).
  • Experience planning, managing and optimising paid search / online activity to budget and revenue targets.
  • Good understanding of website tracking, and experience using either Adobe Analytics or Google Analytics.


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