Digital Marketing Specialist
6 days ago
Job Summary:
The Digital Marketing Specialist at Royal Plaza on Scotts will drive the hotel’s online presence by developing and executing digital marketing strategies. This includes managing online advertising, social media, website optimization, and content creation to enhance brand awareness, engagement, and conversions.
Strategic Responsibilities/ Duties:
Develop and implement digital marketing strategies to increase brand awareness and online visibility for Royal Plaza on Scotts.
Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant digital channels.
Create and maintain engaging content for the hotel’s website, blog, social media accounts, and email marketing campaigns.
Monitor and analyze key performance metrics (KPIs) to evaluate campaign effectiveness and make data-driven decisions to improve digital marketing efforts.
Create compelling visuals and content that align with the hotel’s brand identity.
Maintain the hotel’s website by optimizing content for SEO and user experience, ensuring the site is up to date with the latest offerings, promotions, and events.
Stay up to date with the latest digital marketing trends, tools, and best practices to ensure the hotel’s digital marketing strategies remain innovative and effective.
Coordinate with third-party agencies and vendors for digital media buys and SEO services.
Provide regular reporting on digital marketing performance, including analytics, ROI, and areas for improvement.
Policy & Procedures: Must understand and support the departments P&P’s.
Agility and Flexibility: In the event of re-deployment to other department / section is required, you have to be prepared for the job reassignment, as assign by the management.
Other Responsibilities: Undertake any additional tasks, projects, or responsibilities as assigned by management to support the hotel's overall business objectives. Maintain flexibility in adapting to evolving business needs and priorities.
Key Skills & Requirements:
Digital Marketing: Expertise in social media, SEO, Google Ads, and email marketing.
Content Creation: Strong skills in copywriting, visual, and video content.
Analytics & Optimization: Proficiency in Google Analytics and performance tracking.
Campaign Management: Experience planning and executing digital ad campaigns.
Experience & Education: 2-3 years in digital marketing; degree in Marketing, Communications, or related field.
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