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Data-Driven Marketing Specialist

1 week ago

Singapore Hong Leong Bank Full time
Why Join Us

Hong Leong Bank is a leader in the Malaysian financial industry, with a rich history of innovation and excellence. We are committed to making banking simpler and more effortless for our customers.

As a key member of our team, you will have the opportunity to contribute to shaping the future of our organization. You will lead the strategy, development, and ongoing management of our digital engagement platform, developing and executing innovative digital engagement programs that drive customer growth and retention.

The Role

In this role, you will be responsible for defining platform requirements, selecting technology partners, overseeing development, and managing ongoing maintenance and enhancements. You will also collaborate closely with our mobile app team to ensure seamless integration of the digital engagement platform with the mobile app, leveraging mobile-specific features and functionalities to enhance the customer experience.

Data analysis and reporting are critical components of this role. You will establish key performance indicators and develop robust reporting mechanisms to track the effectiveness of digital engagement initiatives. Analyze data to identify trends, optimize campaigns, and demonstrate ROI.