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Mobile App Marketing Specialist

2 weeks ago

Singapore beBeeApp Full time $80,000 - $150,000

We are seeking a dynamic and results-driven mobile app marketing professional to drive user acquisition and conversion campaigns for mobile apps across Southeast Asia. The ideal candidate will bring a proven track record of running high-scale campaigns across various platforms, with advanced knowledge of mobile attribution methodologies.

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The successful candidate will plan and execute full-funnel app user acquisition campaigns across multiple platforms, optimized for installs, purchases, and return on ad spend (ROAS). They will own the integration, configuration, and day-to-day operation of our core mobile measurement partner (MMP), including attribution setup, partner integrations, cohort analysis, and data validation.

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Key responsibilities include developing and managing regional paid media budgets, allocating resources to maximize efficiency and scale in markets like Singapore, Indonesia, Malaysia, Vietnam, and Thailand. The candidate will collaborate with analytics, creative, CRM, and product teams to align app campaign strategies with lifecycle and remarketing objectives.

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To succeed in this role, the ideal candidate will have 4–6 years of hands-on experience in mobile app performance marketing, ideally with a focus on Southeast Asia. They will have a proven track record of managing high-budget app campaigns and achieving measurable KPIs like ROAS, cost per acquisition (CPA), and retention.

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The successful candidate will have deep expertise in mobile attribution and analytics, including Google Analytics 4, Firebase, and CRM integrations. They will also have a strong understanding of app store optimization (ASO), remarketing strategies, and in-app event optimization.

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This is an exciting opportunity to join our team and drive growth and success in the mobile app marketing space.

  • Plan and execute full-funnel app user acquisition campaigns
  • Develop and manage regional paid media budgets
  • Collaborate with cross-functional teams to align app campaign strategies
  • Monitor and optimize campaign performance using mobile attribution and analytics tools