Strategic Marketing Director for Prime Video SEA-MENA

5 days ago

Singapore AMAZON ASIA-PACIFIC HOLDINGS PRIVATE LIMITED Full time

Overview

Amazon Asia-Pacific Holdings Private Limited is seeking a results-driven Strategic Marketing Director to join our team in SEA and MENA. This exciting opportunity will ideally suit an experienced and enthusiastic digital marketing professional with responsibility to design, implement, and drive all paid content marketing initiatives for Prime Video across the diverse region.

About the Role

We are looking for a highly motivated and strategic marketer to develop and execute go-to-market plans for priority Prime Video titles within SEA-MENA, working in close collaboration with Creative teams, agencies, and marketing platforms in-region.

Main Responsibilities

  • Developing Marketing Strategy: Collaborate with Local Programming, O&O, PR, Social, and other SEA-MENA marketing channel owners to drive integrated marketing plans for the region.
  • Key Job Responsibilities: Ensure global marketing plans and tactics translate well locally within SEA-MENA and be the key voice of the region to drive visibility and flag any local marketing challenges/sensitivities.
  • Collaboration and Communication: Partner effectively with internal stakeholder teams to drive synergistic partnerships internally as well as externally.
  • Campaign Management: Monitor and report on the effectiveness of marketing campaigns, including effective channel and creative strategy.
  • Business Needs: Identify business needs by working backwards from the customer.
  • Process Management: Ensure appropriate processes, procedures, forms, and job tracking are established and maintained to keep deliverables on time.
  • Problem Mitigation: Anticipate and effectively mitigate problems, consistently communicating updates on progress, relevant delays or issues, and budget implications.

Requirements and Qualifications

To succeed in this role, you should have at least 6-8 years of marketing, media planning, and agency management experience. Additionally, experience using data and metrics to drive improvements and developing and executing campaigns across multiple time zones and languages is essential.

PREFERRED QUALIFICATIONS

You will also benefit from experience driving direction and alignment with large cross-functional teams and agency partners, designing and executing joint marketing plans with strategic alliance partners with a global footprint, and familiarity with Excel (data manipulation, charts, and pivot tables).

Salary: $120,000 - $180,000 per annum

This estimate is based on industry standards and may vary depending on location, qualifications, and experience.

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