Content Marketing Manager
4 days ago
We are seeking a highly skilled Senior Content Marketing Manager to join our team in SEA and drive all paid content marketing initiatives for Prime Video across the region.
Key Responsibilities- Developing comprehensive marketing strategies and go-to-market plans for priority titles within SEA-MENA, working closely with creative teams, agencies, and marketing platforms in-region.
- Collaborating with local programming, O&O, PR, social, and other SEA-MENA marketing channel owners to drive an integrated marketing plan for the region.
- Ensuring global marketing plans and tactics translate well locally within SEA-MENA and serving as a key voice of the region to drive visibility and flag any local marketing challenges/sensitivities.
- Partnering effectively with internal stakeholder teams to drive synergistic partnerships internally and externally.
- Monitoring and reporting on the effectiveness of marketing campaigns, including effective channel and creative strategy.
- Identifying business needs by working backwards from the customer.
- Establishing and maintaining appropriate processes, procedures, forms, and job tracking to keep deliverables on time.
- Anticipating and mitigating problems, consistently communicating updates on progress, relevant delays, or issues, and budget implications to stakeholders.
To be successful in this role, you will need:
- 6-8 years of marketing, media planning, and agency management experience.
- 7+ years of developing and managing acquisition marketing or channel programs experience.
- Experience using data and metrics to drive improvements.
- Experience developing and executing campaigns across multiple timezones and languages.
A strong candidate will have:
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.
- Experience in content marketing with a focus on digital channels.
- Familiarity with Excel (data manipulation, charts, and pivot tables).
- Comfort in a fast-paced work culture and environment.
Salary: $120,000 - $180,000 per annum.
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