Content marketing manager

2 weeks ago


Singapore FrieslandCampina Full time

Responsibilities: Develop and implement a B2 B content strategy and editorial plan to drive traffic, engagement, and leads that deliver sales and customer retention. This includes writing content as well as managing agencies to deliver appropriate content. Develop and drive the content calendar, ensuring timely delivery and consistency across all platforms. Work closely with the Mar Com, Digital, and Marketing teams to align content initiatives with broader marketing campaigns and strategies. Provide content tailored to the selected channels and work with the digital team to ensure timely updates. Editorial requirements include basic SEO understanding, B2 B content categorization and structure, content development, distribution, and measurement. Develop editorial governance to ensure content is consistent with our brand voice, style, tone, and in line with regulations. Monitor and analyze content performance metrics, providing insights and recommendations for improvement in collaboration with the digital team. Manage B2 B creative resources including designers, writers, and other agency personnel, together with marketing communications. Work with marketing to integrate content programs with B2 B brand campaigns to drive brand and demand. Manage the content calendar and A&P budget together with Marketing leads and the B2 B marketing communication manager. #J-18808-Ljbffr



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