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Digital Identity Lead

1 week ago

Singapore HTL Group of Companies Full time

We are seeking a Digital Identity Lead to develop and implement a brand strategic vision, ensuring a consistent and compelling digital identity across all touchpoints.

This role involves analyzing market trends, understanding consumer insights, and collaborating with various departments to drive brand growth and equity.


Key Responsibilities:


Craft a brand strategy by analyzing brand position and consumer insights and communicate our vision and mission at market competition.

Collaborate with cross-functional teams to ensure brand consistency across new and existing products.

  • Develop a compelling brand story to motivate the target audience to take action
  • Conduct market research and benchmarking to stay ahead of the competition
  • Participate in pricing and distribution strategies related to product brand

Requirements:
Proven experience in brand management, product marketing, or related fields.
Strong understanding of consumer behavior and market trends.
Ability to develop compelling brand stories and drive business results.
Excellent communication and analytical skills.
A successful product branding track record.