Creative Lead

2 days ago


Singapore UNITED PICKLEBALL ASSOCIATION ASIA PTE. LTD. Full time
Roles & Responsibilities

THE ROLE

UPA Asia (UPAA) is looking for ambitious and motivated teammates to be pioneers in driving the growth of Pickleball in Asia.

The Creative Lead will drive our creative vision, developing innovative concepts that amplify our brand identity. This role will lead the creative development process, collaborating across teams to craft compelling visual and storytelling experiences. Ensuring all outputs align with UPA Asia's branding. The ideal candidates will have a strong background in creative development for sports brands, major events, and concerts.

Key Responsibilities

Creative Leadership & Strategy:

  • Lead the creative vision for marketing campaigns, ensuring brand consistency across all platforms.
  • Stay ahead of design trends, digital innovations, and audience engagement strategies, bringing fresh ideas to the team.

Creative Execution & Brand Storytelling:

  • Conceptualize and create original key visuals, UI/UX designs, and adaptations for digital and offline campaigns.
  • Oversee and produce high-quality multi-media assets such as digital, print and social assets, emailers, video edits, GIFs and reels.
  • Ensure all creative work is strategically aligned, engaging, and optimized for various platforms, including both print and digital.
  • Develop templates, design systems, and creative frameworks to improve efficiency while maintaining visual excellence.

Collaboration & Project Management:

  • Collaborate with cross-functional teams and external agencies to develop cutting-edge creative strategies that align with business goals.
  • Manage multiple projects with tight deadlines, ensuring high-quality outputs within the given timelines.
  • Present creative ideas confidently to internal teams and stakeholders, articulating design rationale and impact.
  • Build and maintain an organized creative asset library to streamline workflows and ensure brand consistency.
Tell employers what skills you have

Advertising
Multimedia
Social Media
Adobe Creative Suite
Project Management
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Graphics
Storytelling
Graphic Design
Adobe Photoshop
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