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Marketing Lead for Digital Projects

1 week ago

Singapore Hexagon AB Full time
Job Details

This role is responsible for implementing field marketing strategies, plans, and content, leveraging global and APAC marketing frameworks. The Field Marketing Lead will contribute to the development of marketing plans and execution (lead gen, retention, cross-sell/upsell) to Total Addressable Market.

Responsibilities
* Execute marketing programs using both outbound or inbound tactics and channels.
* Orchestrate with customers and cross-functionally to ensure marketing campaigns are supported and delivered with results i.e. with pre-sales, sales, and customer success.
* PR management and content syndication (press releases, case studies, articles).
* Marketing collateral production and management.
* Event management (roadshows, tradeshows, user events online and in person).
* Review translations and localize content for online campaigns including newsletters, websites, webinars.
* Support alliances/channel partners with joint marketing initiatives.
* Conduct market and competitive analysis and present summary reports.
* CRM and data management for leads conversion.
* Reporting on marketing metrics and KPIs.
* Manage vendors/agencies/freelancers.

About You
* BSc/BA in marketing, communications, or equivalent.
* Proven experience as B2B technology marketer as a single contributor or part of a team managing across functions and outsourced agencies.
* Strong marketing and business acumen with 5+ years' experience.
* Exceptional communication, people skills, and writing skills.
* Cross-functional collaboration.

What We Offer
* A dynamic work environment that encourages creativity and innovation.
* Opportunities for professional growth and development within a global marketing environment.