Paid Media Strategist

2 weeks ago

Singapore beBeeSpecialist Full time $60,000 - $80,000

Job Description: We are seeking a Paid Media Specialist to drive business growth and brand awareness through planning, implementing, and optimizing paid advertising campaigns.

Key Responsibilities:

  • Develop and execute paid media strategies across various online advertising channels.
  • Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
  • Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
  • Monitor campaign performance, analyze data, and provide insights to improve Purchases, ROI, CPA, ROAS.
  • Stay current with industry trends, changes in algorithms, and new advertising platforms.
  • Provide regular reports on campaign performance and make data-driven recommendations for improvements.

Required Skills and Qualifications:

  • Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
  • Minimum 3 years of relevant experience in digital and social media marketing.
  • Proven experience in managing paid media campaigns, including Facebook Ads, Google Ads, Bing Ads and other platforms.
  • Proficiency in ad campaign setup, optimization, and budget management.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication and team collaboration skills.
  • Experience with A/B testing and conversion rate optimization.

Benefits:

  • Pursue a career in a dynamic marketing team.
  • Drive business growth and brand awareness.

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