Expert Paid Media Strategist

Job Overview: Performance Marketing Manager Role

• We are seeking a highly skilled Performance Marketing Manager to lead our paid acquisition efforts, focusing on driving high-quality, cost-effective leads through Meta (Facebook/Instagram) and other paid ad platforms.

About the Role:

• The ideal candidate will have deep hands-on experience in campaign execution, data-driven optimization, and advanced audience strategies leveraging zero and first-party data.

Strategy & Execution

• Develop, implement, and optimize paid media strategies across Meta and additional platforms (Google Ads, TikTok, etc.) to achieve lead generation and cost-per-lead targets.
• Own the end-to-end management of campaigns: audience segmentation, creative briefing, campaign setup, A/B testing, and ongoing optimization.
• Lead the integration of zero and first-party data (e.g., CRM, website, lead validity) into paid media strategies for improved targeting, retargeting, and lookalike audience creation.
• Collaborate with product, design, and analytics teams to align campaign messaging and landing page experiences for optimal conversion.

Data, Analytics & Optimization

• Oversee the implementation and maintenance of tracking infrastructure (Facebook Pixel, Meta CAPI, Google Tag Manager, etc.) to ensure accurate measurement of campaign performance and lead validity.
• Analyze campaign data and CRM feedback to refine targeting, creative, and bidding strategies, reducing cost per valid lead and improving overall lead quality.
• Leverage Customer Data Platforms (CDPs) and CRM audience syncs to minimize lead duplication and maximize audience freshness.
• Report on key performance metrics, insights, and recommendations to executive leadership.

Technology & Tools

• Lead the technical setup and troubleshooting of tracking solutions (GTM, Meta Pixel, Meta CAPI, server-side tagging, etc.). Ensure seamless data flows between website, CRM, and ad platforms, enabling closed-loop reporting and advanced audience targeting.
• Stay current with industry trends, platform updates, and privacy regulations affecting paid media and data usage.

Leadership & Collaboration

• Manage and mentor a team of performance marketers and/or external partners, fostering a culture of experimentation and continuous improvement.
• Partner with cross-functional teams to ensure marketing initiatives are aligned with business objectives and customer insights.

Requirements:

• 7+ years of hands-on experience managing large-scale paid ad campaigns, with a strong emphasis on Meta platforms.
• Demonstrated expertise in leveraging first-party and zero-party data for campaign optimization, including CRM integrations and audience segmentation.
• Advanced proficiency with Meta Ads Manager, Google Ads, and other major paid media platforms.
• Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.
• Experience with A/B testing, creative optimization, and conversion rate optimization.
• Excellent communication, project management, and cross-functional collaboration skills.
• Up-to-date knowledge of digital marketing trends, privacy regulations, and best practices.

Benefits:

• Achieve revenue targets required for paid channels.
• Increase volume and quality of leads driven by paid media.
• Improve accuracy and completeness of campaign tracking and attribution.
• Effective utilization of CRM and first-party data in campaign optimization.
• Demonstrate ROI and incremental growth from paid acquisition efforts.

This role is ideal for a data-driven, technically adept marketing leader who thrives on hands-on campaign management, advanced data integration, and measurable business impact.