Digital Marketing Strategist

3 weeks ago


Singapur, Singapore Maker Lab Full time
Marketing Automation Specialist

At Maker Lab, we're seeking a skilled Marketing Automation Specialist to join our team. As a key member of our marketing team, you'll be responsible for developing and executing scalable marketing communications platforms using CRM and mobile technology.

Key Responsibilities:

  • Manage a marketing communications platform through strategic and data-led CRM programs and product feature roll-outs.
  • Plan and develop a content calendar, including managing a process to intake content suggestions from internal stakeholders.
  • Collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development, and engineering requirements.
  • Own the end-to-end process from inception to deployment for push notifications, emails, and in-app communications.
  • Report back on performance, including click-through rates and down-funnel metrics impact.

Requirements:

  • BA/BS degree or relevant work experience.
  • 5+ years of email, push notification, and in-app marketing, CRM, or marketing campaign management experience.
  • Experience working in high-growth, technology-led matrix organizations, ideally with some fintech exposure.
  • Experience with mobile app and growth marketing/hacking desired.
  • Experience with CRM marketing technology preferred.
  • Previous experience using SQL for growth and marketing analytics.

About Maker Lab:

Maker Lab is a marketing agency designed to build decentralized technology-led agency teams, rooted in collaboration with clients from the ground up. We're looking for a talented individual to join our team and help us drive growth and innovation in the fintech space.



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