Digital Marketing Strategist
3 weeks ago
At Maker Lab, we're seeking a skilled Marketing Automation Specialist to join our team. As a key member of our marketing team, you'll be responsible for developing and executing scalable marketing communications platforms using CRM and mobile technology.
Key Responsibilities:
- Manage a marketing communications platform through strategic and data-led CRM programs and product feature roll-outs.
- Plan and develop a content calendar, including managing a process to intake content suggestions from internal stakeholders.
- Collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development, and engineering requirements.
- Own the end-to-end process from inception to deployment for push notifications, emails, and in-app communications.
- Report back on performance, including click-through rates and down-funnel metrics impact.
Requirements:
- BA/BS degree or relevant work experience.
- 5+ years of email, push notification, and in-app marketing, CRM, or marketing campaign management experience.
- Experience working in high-growth, technology-led matrix organizations, ideally with some fintech exposure.
- Experience with mobile app and growth marketing/hacking desired.
- Experience with CRM marketing technology preferred.
- Previous experience using SQL for growth and marketing analytics.
About Maker Lab:
Maker Lab is a marketing agency designed to build decentralized technology-led agency teams, rooted in collaboration with clients from the ground up. We're looking for a talented individual to join our team and help us drive growth and innovation in the fintech space.
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