Senior Customer Loyalty Manager

2 weeks ago

Singapore beBeeRetention Full time $90,000 - $120,000

Job Overview: Customer Marketing Specialist (Customer Retention)

We seek a seasoned marketing professional to spearhead our customer retention strategy and drive loyalty through data-driven initiatives.

  • Develop and execute CRM strategies under the My Sony Rewards program
  • Collaborate with cross-functional teams to manage performance-driven campaigns
  • Analyze customer behavior and develop targeted marketing strategies

Key Responsibilities:

Lifecycle Marketing: Plan and execute lifecycle email campaigns via Salesforce Marketing Cloud

Campaign Management: Own the CRM campaign calendar and ensure timely, relevant communications

Data Analysis: Monitor and report on CRM performance using Power BI, SQL, and CDP platforms

Required Skills and Qualifications:

Bachelor's degree in Marketing or related field

3-5 years of experience in CRM, customer retention, loyalty marketing, or digital marketing roles

Strong analytical skills with working knowledge of SQL, Power BI, and CDP systems

What Will Help You Succeed:

A strategic mindset with the ability to connect CRM activities to business outcomes

A consumer-first mindset with a passion for understanding customer behavior and building long-term value

About Us:

Purpose: Fill the world with emotion through creativity and technology

Values: Pioneer the future, Pursue diversity, Integrity & Sincerity, Sustainability

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