Specialist in Digital Advertising Strategy

2 weeks ago


Singapore beBeeMetaAds Full time $90,000 - $120,000
Job Title: Meta Ads Specialist

We are seeking a highly skilled Meta Ads Specialist to lead our paid advertising campaigns on Meta platforms, including Facebook and Instagram.

Key Responsibilities:
  • Plan, launch, and optimize ad campaigns targeting sports betting users.
  • Develop innovative strategies and audience segmentation.
  • Analyze performance data to improve campaign efficiency.
  • Collaborate with design and content teams to create engaging ad creatives.
  • Ensure compliance with advertising guidelines.
  • Conduct A/B testing and monitor competitor activity.
  • Provide regular reports on campaign performance.
Requirements:
  • Minimum 3 years of experience managing Meta Ads campaigns.
  • Direct experience in the sports betting/iGaming/gambling industry.
  • Strong knowledge of Meta Ads Manager, Pixel tracking, and conversion optimization strategies.
  • Familiarity with user funnels and key metrics.
  • Proficiency in analytical tools like Google Analytics and Excel.
  • Ability to work in a fast-paced, regulated industry.
  • Excellent communication and project management skills.
Preferred Qualifications:
  • META Certified Marketing Science or Media Buying certification.
  • Experience with multilingual or geo-targeted campaigns.
  • Familiarity with affiliate marketing or programmatic advertising.
  • Passion for sports and understanding betting behavior trends.


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