Digital Advertising Specialist
1 week ago
As a Digital Advertising Specialist, you will play a pivotal role in overseeing and executing online ad campaigns on leading platforms. Your primary focus will be on optimizing keyword strategies, bidding methods, and ad designs to achieve optimal results while aligning with brand and sales objectives.
Key Responsibilities- Conduct A/B tests on ads, landing pages, and audience targeting to enhance campaign performance.
- Collaborate with product and brand teams to create compelling shopping ads and explore innovative ideas to attract and retain customers.
- Stay up-to-date with the latest ad trends and features, analyze audience behavior, and share regular reports and insights with management to drive continuous improvement.
- 2-4 years of experience in managing Google Ads for e-commerce, preferably in the luxury or premium retail sector.
- Solid understanding of Google Shopping and Feed Optimization.
- Proficiency in tools such as Google Ads, Google Analytics, Looker Studio, and MMPs.
- Experience with Performance Max, DSA, and Remarketing campaigns is a plus.
- Ability to perform data analysis and generate insightful reports.
You will have the opportunity to work in a dynamic environment with a team of professionals who are passionate about digital advertising. You will also receive training and development opportunities to help you grow in your career.
Preferred Skills- Proactive problem-solver who is eager to test and implement new ideas.
- Strong teamwork and communication skills.
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