Senior Beauty Marketing Professional

2 weeks ago

Singapore beBeeMarketing Full time
Job Title:

Beauty Marketing Specialist

This position is focused on promoting and developing beauty and cosmetics products in the FMCG industry. The ideal candidate will have a strong understanding of marketing principles and strategies, as well as experience in digital marketing and social media management.

Key Responsibilities:
  • Develop and implement marketing strategies to promote beauty and cosmetics products in the FMCG industry.
  • Create and execute marketing campaigns to drive brand awareness, customer engagement, and sales.
  • Manage and optimize digital marketing channels, including social media, websites, and email marketing.
  • Collaborate with cross-functional teams to develop marketing collateral, such as brochures, product descriptions, and packaging.
  • Conduct market research and competitor analysis to identify trends and opportunities for product positioning and differentiation.
  • Stay updated on industry trends and consumer preferences in the beauty and cosmetics industry.
  • Coordinate and participate in marketing events, trade shows, and product launches.
  • Analyze marketing campaign performance and provide insights for improvement.
  • Manage relationships with external agencies, vendors, and influencers.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 5 years of experience in marketing, preferably in the FMCG industry with a focus on beauty and cosmetics products.
  • Strong understanding of marketing principles and strategies.
  • Experience in digital marketing and social media management.
  • Knowledge of the beauty and cosmetics industry and market trends.
  • Excellent communication and interpersonal skills.
  • Ability to think creatively and strategically.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Proficiency in Microsoft Office applications.
  • Ability to manage multiple projects and meet deadlines.
  • Team player with the ability to work independently.

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