Digital Marketing Specialist
3 days ago
Shopee Marketing Team Overview
Our Marketing teams drive increased usage and visibility through go-to-market activities. The Regional Marketing team is responsible for campaign planning, product marketing, partnerships, and content strategy to achieve acquisition and engagement goals.
Influencer Marketing Role
We are seeking a Digital Marketing Specialist to manage relationships with Key Opinion Leaders (KOLs) and other long-tail affiliates as part of the Shopee Ambassador Programme. The ideal candidate will explore new trends, initiatives, and special pushes to encourage user-generated content from KOLs, track performance using data-driven approaches, and optimise campaigns for commercial objectives.
Key Responsibilities
- Attract, onboard, and manage day-to-day relationships with KOLs and other long-tail affiliates.
- Explore new trends, initiatives, and special pushes to encourage user-generated content from KOLs.
- Track and analyse the performance of existing affiliate channels using data-driven approaches.
- Ideate and execute creative influencer campaigns.
Requirements
- Diploma or Bachelors degree in a relevant field.
- Ability to work independently, pay attention to details, and communicate effectively verbally and written.
- Strong analytical and problem-solving skills with data-driven approach.
- Experience with KOL/influencer marketing, social media marketing, or in a marketing agency is a plus.
About Singapore
Singapore is a cosmopolitan city-state known for its business-friendly environment, multicultural heritage, and high standard of living. With a thriving startup ecosystem and established corporations, Singapore offers exciting opportunities for career growth and professional development.
Estimated Salary: SGD 4,000 - SGD 6,000 per month
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